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我又多了五个新客户 能帮下我吗
I just got five new clients. Can you help me?
没问题 怀孕还真是让你受益不少呢
Of course. That pregnancy really working out for you.
是沾孩子他爸的光
Uh, more the father.
他们希望我和科林一起制♥造♥点政♥治♥影响力
They expect me to have some political clout with Colin.
能一小时之后过来吗
Can you come in, like, an hour?
好的 一会就去
Uh, sure. I'll be there.
好吧 这里有
Okay, we have
美国赛车协会的粉丝 11号♥陪审员
a fan of NASCAR, juror number 11.
11号♥陪审员
大卫·维森斯托克
一位电影海报收藏者 5号♥陪审员
A movie poster collector, juror number five.
5号♥陪审员
拉尔夫·坦尼森
6号♥陪审员
山姆·布莱克斯通
一位门萨协会成员[高智商人才协会]fsA Mensa member,
斯坦福大学校友
a Stanford alum.
还有一位厨师 新奥尔良菜厨师
And we have one chef-- New Orleans food.
一名女服务生
A waitress.
一名股票交易员
Uh, a day trader.
一名建筑系的学生
An architectural student.
他是康奈尔大学毕业的
He's the one who went to Cornell.
好了
Okay.
这是什么
And what is this?
我们在创建一个脸书用户
We're creating a Facebook profile.
结合所有陪审员的特征
With all the juror characteristics?
-是的 -为什么
- Yeah. - Why?
定制我们的新闻推送
To individualize our News Feed.
上份职业
股票交易员
Day trader.
好了 兴趣爱好是电影海报
Okay, now his hobbies. Movie posters...
兴趣爱好
写上卡真菜[新奥尔良菜式]fsPut down Cajun food.
对 卡真菜
Right. Cajun food.
好了 想个名字
Okay, give me a name.
-什么的名字 -这个用户
- For what? - Our profile.
提瑞西阿斯·巴尔内斯
Tiresias Barnes.
-这是谁 -希腊神话里的人物
- Who is that? - Greek mythology.
她就是那位...
She's the one who...
行 不用说了 已经觉得无聊了
Okay, no. Bored already.
提瑞西阿斯·巴尔内斯
名字打上去
Typing her in.
这就是我们的新闻推送
And there's our News Feed.
芝加哥警局调查警员"斗狗"事件
你确实很聪明
You are smart.
这叫做微定向
It's called microtargeting.
像脸书这样的网站会将其提供给广♥告♥商
Sites like Facebook offer it to advertisers
提高自己的广♥告♥收入
to refine their ad dollars.
在上届选举中俄♥罗♥斯♥
It was weaponized by the Russians
以此为武器
during the last election.
他们可以将假的新闻报道
They could target their fake news articles
推送给越来越小的群体
towards smaller and smaller groups.
你是说这种方法也用在了我们的陪审员身上
You're saying this was used against our jurors?
是的 通过他们的脸书页面
Yep, through their Facebook pages.
他们真的能只针对12个人吗
And they can really target just 12 people?
不能 但他们能
No, but they can
以和陪审员特征相同的人群为目标
target people with the same characteristics as the jurors.
以10号♥陪审员为例
Take juror number ten.
他是一名住在芝加哥的非裔美国人
He's an African-American man living in Chicago.
符合这个特征的有50万人
There are 500,000 men who share those characteristics.
但他还是一名巴西足球球迷
But he's also a fan of Brazilian soccer.
人数就缩减为5万8千人了
That narrows it down to 58,000.
他还订阅了《纽♥约♥时♥报♥》
He also subscribes to The New York Times.
目标就缩小到
That narrows it down to
1489个人了
1,489 men.
所以这样不停地精炼
So, you keep refining it
将人数缩减至一千人左右
down and down to a group of 1,000 or so people,
其中肯定包括了你想针对的陪审员
who you know will include your jurors.
我们怎么确定
How do we know this?
怎么知道这个方法被用在了我们的陪审员身上
How do we know this was done to our jurors?
我们创建了相同的用户资料
We created the same profile.
将陪审员所有的特征都输入进去
We put in all the same characteristics as our jurors.
我们的新闻推送中就弹出了
And here is an article that was pumped into
这篇文章
our personal News Feed.
"芝加哥警局调查警员斗狗事件"
"Police Investigate CPD Cop for Dog Fights."
-我的天呐 -没错
- Oh, my God. - Yep.
这篇文章提到了拉希德
It's an article that mentions Rashid
以及所有在法庭上被问的问题
and everything asked in court.
还有
There's more.
"庭审结束 陪审团僵局"
"Trial Ends in Hung Jury."
什么庭审
What's that about?
一起谋杀案件 但是里面提到了...
A murder case, but, uh, it mentions--
抱歉 谢谢
Sorry. Thank you.
它提到了弹道专家
It mentions that the trial
在庭审中被反指作伪证
turned on the ballistics expert being accused of perjury.
-库尔特 -是的
- Kurt. - Yeah.
-这些都不属实 -都不属实
- And none of this is true? - None of it.
是假新闻
It's fake news.
可以查出是被告律师推送的吗
Can this be traced to the defense lawyer?
不能 全是匿名的
No. It's all anonymous.
他可以创建一个假新闻发布机构
He can create a fictional news service
来散播假新闻
with fictional articles,
我们没有办法知道是谁在背后搞鬼
and we have no way to know who did it.
他利用这些文章来削弱我们的可信度
He's using those articles to undercut us.
那我们拿给法官看
So we show it to the judge.
匿不匿名没关系
It doesn't matter if it's anonymous.
显然所罗门是获利的一方
Clearly, Solomon is the one who benefits.
所以这是假新闻吗
So, this is fake news?
不仅是假新闻 法官阁下 它还致...
It's more than fake news, Your Honor. It can lead to...
你是从哪里拿到的消息 沃茨先生
Where did you get your information, Mr. Waltzer?
斗狗事件吗
The dog fight?
不仅是斗狗的问题 法官阁下
It is not just the dog fights, Your Honor.
还有对我们专家证人
It's also the accusations of perjury
做过伪证的指控
against our expert witness.
法官阁下 我重申我希望不要有人高声喧哗
Again, Your Honor, I'd rather not talk over everybody.
博斯曼先生
Mr. Boseman,
等等
wait.
这是哪来的
Where did this come from?
我不知道 法官阁下
I don't know, Your Honor.
一个律师助手发现的 他已经被解雇了
Came from a paralegal, and he's since been dismissed.
真是废话连篇
This is bullshit.
-停 -我说...
- Stop. - I mean...
你们有什么赔偿要求 无效审判吗
So, what is your requested remedy, a mistrial?
不 同样的策略可以用在新陪审团上面
No. The same tactic can be used against a new jury.
你恰好喜欢这陪审团呢
And you happen to like this jury?
这完全没关系
That has nothing to do with it.
我可以命令陪审团
Look, I can instruct the jury
忽略他们的脸书推送...
to, uh, ignore its Facebook feed...
而这恰好会起到相反的效果 法官阁下
Which will have the exact opposite effect, Your Honor.
他们会做的第一件事就是去查脸书推送
The first thing they'll do is go check their Facebook feeds.
那你想我忽略这个吗
So you want me to ignore this?
不 我们请求你谴责辩方
No, we ask that you censure the defense
使用这种策略
for employing these tactics.
这些不是我的策略 法官阁下
These are not my tactics, Your Honor.
我必须承认我反对技术革新
I must admit to being a bit of a luddite.
脸书这些东西我完全搞不懂
None of this Facebook business makes much sense to me.
法官阁下 其中一篇微定向的文章
Your Honor, one of the microtargeted articles
报道说我们律所因盗取金钱而被起诉
reports that our firm was prosecuted for stealing money.
还有我因性骚扰而被起诉
And that I was prosecuted for sexual harassment.
我理解你们生气的原因 但是我们
I understand your outrage, but we have no way
没办法证明辩方需为此负责
to trace this back to the defense.
那我们要求询问
Then we ask that we be allowed to question
信息技术专家 微定向是怎么使用的
an I.T. Specialist on how microtargeting is used.
我会命令陪审团忽略
I will instruct the jury to ignore
所有提及斗狗和作伪证的内容
any references to dog fights or perjury,
但我不会让他们对沃茨先生有偏见
but I will not bias them against Mr. Waltzer.
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