广告狂人（2007）

Mad Men S01E03

Part 2 Oct. 22, 2020, 11:59 a.m.

I wouldn't want to help industrialize Germany.
就不会帮助德国实现工业化
Everybody's got a price.
每个人都有自己的价值
Oh, yeah, I saw that.
是的我同意
Honesty. It's a great angle.
老实说不错的观点
No chrome, no horsepower
没有铬没有马力
Foreign, ugly.
外来的还很丑
Guess they went with their strengths.
看来他们已经尽其所能了
It is funny. It is?
很有趣是吗
'Cause I think the joke's on us.
可我觉得这是在开我们玩笑
You're supposed to look at that and say
你看到它时可能会说
it's a great car, not a great ad.
这车真不错而不是评论广♥告♥如何
I laughed. I think it's brilliant.
我觉得很有趣很出色
Brilliant.
出色
I'll tell you what brilliance in advertising is
我告诉你广♥告♥界什么叫出色
99 cents.
99美分[美著名贸易公♥司♥]
Somebody thought of that, Campbell.
有人想过这个方法坎贝尔
Well, say what you want. Love it or hate it,
说说你的想法喜欢还是讨厌
The fact remains we've been talking about this for the last 15 minutes.
我们过去十五分钟都在讨论这个
And this is Playboy.
这是花♥花♥公♥子♥
Of course, what we should have been talking about is Secor laxative,
我们本该讨论的是赛可通便剂
Unless, as it appears, there is nothing to say.
很明显大家都没什么好说的
I don't want to hear this.
我不想听到这个
We're on the case.
我们在跟进这个计划
Part of this job is doing things you don't want to do.
有时这份工作就得做你不想做的事
Most of it.
大多数时候
It's good to be back, Draper. I missed you.
德雷柏回来真好我很想你
Then it must not have been much of a honeymoon.
那证明蜜月质量不高啊
I'm sorry. Welcome back.
对不起欢迎回来
How's married life?
婚后生活如何
It's pretty swell.
相当不错
I was raised that men don't wear jewelry.
小时候有人告诉我男人不能戴首饰
I kind of like it.
不过我还挺喜欢的
Trudy's a lot funnier than I thought.
特鲁迪比我想象中有趣的多
I'm actually looking forward to going home tonight.
实际上我热切盼望晚上回家
Well, I look forward to meeting her.
我倒是想见见她
Hey, maybe one of these nights
也许哪天晚上
We could get dinner together with the, uh, wives.
我们可以带上老婆一起吃晚餐
Maybe we can.
也许吧
You know, girls, we'd be happy to bring you coffee.
女士们我们很乐意为你们拿杯咖啡
I was on my way over anyways.
我正好要出去
I have something of yours.
给你们带了点东西
Lady Chatterley's Lover. I finished it last night.
<<查泰莱夫人的情人>> 我昨晚看完的
Good to the last drop, right?
意犹未尽吧
Well, I can see why it got banned.
我知道它为什么被禁了
Well, you don't have to be so shy about it.
没必要这么害羞
It's literature.
这是文学
That is a huge pocketbook, Joan.
真是个硕大的皮包琼
Well, it's got a change of clothing and a toothbrush in it.
里面有一身换洗衣服和一把牙刷
A hope chest.
整个一嫁妆箱嘛
Have you read this, Peggy?
读过吗佩奇
I don't think that's a good idea.
这可不是个好主意
There's, um... this word in it a lot.
这里面这样..的语言很多
I know the word, Joan.
我知道是什么琼
Well, it's sad, really,
令人难过的是
Because even with its reputation
即使这书名声在外
Men won't read it.
男人们也不愿意读它
And they really should.
他们应该读一读
I don't care if it's 500 years old.
我不在乎它是否有500年了
It's another testimony to how most people think marriage is a joke.
它是另一种人们认为婚姻可笑的证明
They rip a lot of clothing.
好多撕破衣服的场景啊
Yeah, it's a fantasy.
太棒了
He's married, and she's married.
他们都有各自的婚姻
The desperate passion of the forbidden.
不顾一切地追求道德所禁止的激♥情♥
Can I borrow it?
能借给我吗
She's making it sound better than it is.
没她说的那么好
There's a few good parts, that's all.
有一些不错的地方就这样了
And the book just opens to those pages by itself.
还有这书会自动翻到那些地方
Hey, don't read it on the train.
别在火车上看
It'll attract the wrong element.
会招来不必要的麻烦
Bye.
再见
So the doctor says to him, "I hope you're happy.
所以医生对他说希望你能开心
"While you were out finishing a round of golf,
当你出去打完一轮高尔夫后
"your wife was in a horrible accident.
你的妻子在一场事故中受伤
"She is gonna need 'round-the-clock care.
现在她需要你时刻照顾她
Bathing, toilet. "
包括沐浴上卫生间
Then the doc looks at him and says,
然后医生看着他说
"I'm just kidding. She's dead.
我在开玩笑她死了
Hey, what'd you shoot?
你是在出杆还是在射击啊
initial research report
初步研究报告
And what I think are some very astute market observations.
我认为此报告具有敏锐的市场观察力
Mr. Draper.
德雷柏先生
Pleased to see you didn't disappear the minute you cashed my check.
很高兴你没在兑现我支票的时候消失
We appreciate your business.
我们很重视与你的合作
Kenny, of course, you know.
肯尼你认识的
Harry Crane, media.
哈里·克兰媒体部的
And Mr. George Pelham over here, who is from research
乔治·佩勒姆来自市场调研部
And who has more degrees than a Russian protractor.
观察力比俄♥罗♥斯♥量角器还准
That's quite an introduction.
介绍地我飘飘然了
From the other side of the pond, I see.
从另一个角度看的确如此
We take his word for it.
我们参考他的意见
So, uh, that is yours to keep.
你可以保留自己的观点
But if you'd like to follow along,
不过如果你愿意跟进我们的方案
You'll see from the overview
你能从方案概论中发现
Our primary focus was
我们把调查对象主要放在了
Saks, Henri Bendel,
萨克斯公♥司♥,亨利班·德尔百货,
And Bonwit Teller.
还有博维特·泰勒百货
Our research uncovered
我们研究发现
A variety of options they utilize
他们利用各种方法
To attract your desired customers.
吸引你们所渴望的客户
One thing these stores
这些商场的共同点
Have in common is a comfortable shopping environment.
是拥有一个舒适的购物环境
Spacious, open sales floors,
宽敞开放式的卖♥♥场
An almost conspicuous lack of clutter.
却几乎毫不杂乱
Merchandise is minimal
商品不多
And neatly presented on tables and in display cases.
整洁地摆放在桌子和展台上
This "less is more" philosophy is also evident in the window displays.
简约美的哲学在橱窗展示上同样有效
For example, only one sweater to a window,
比如橱窗里只有一件毛衣
As opposed to windows stuffed with merchandise.
对比满是商品的橱窗
My father's going to love that.
我父亲肯定会喜欢的
Believe it or not, it even applies to the mannequins.
不论你信不信这同样适用在模特上
Bendel's takes the heads off theirs
本德尔那边把模特的头都取下来
So the shopper can imagine them to be anyone.
那样顾客就可以将它想象成任何人
Anyone without a head.
任何无头之人
Along with these cosmetic changes,
除了这些门面活的改变
You'll also need to provide what we call boutique extras.
你们还需要提供增值精品服务
A personal shopping service,
例如私人导购服务
Private fashion shows,
私人时尚秀
And designer collections.
还有推出名家设计展
This is comprehensive.
这个好理解
It's the lay of the land.
这是大势所趋
Just from holding it
听了你们的介绍
I feel more informed about my competitors than ever.
我比以前更加了解我的对手了
And yet my store already has a personal shopping service
我的商场已经有了私人导购服务
And designer collections,
和名家设计展
Which makes me wonder if you were so focused on my competitors
这让我怀疑你们是否过分关注我的对手
That you failed to visit my store.
却没到我的商场去实地考察过
I've been away on my honeymoon.
我去度蜜月了
I've been there a few times.
我去过几次
It's a beautiful old place.
一个有历史韵味的好地方
Miss Menken, I can assure you
麦肯小姐我可以向您保证