真相捕捉

数十亿个数据点
Billions upon billions of data points,
让我们的算法不断完善 不断精进
feeding one extraordinary, ever-refining algorithm
最终成为了迄今为止
that is demonstrably
最成功的人类行为预测器
the most successful predictor of human behaviour to date.
但是这些你们都知道了
But you know that.
你不知道的是
What you may not know is
特鲁罗的算法
how Truro's algorithm is at work
如何在政♥治♥竞选中发挥作用
on the art of political electioneering.
认识一下阿方西·古鲁里吧
Meet Alfonsi Guruli.
准备参加竞选的政♥治♥候选人
A political candidate in need of a campaign.
去年夏天
Last summer,
受到格鲁吉亚此起彼伏的民♥主♥浪潮的鼓舞
inspired by a wave of optimism across Georgia's burgeoning democracy,
阿方西决定竞选首都第比利斯市市长
Alfonsi decided to run for Mayor of Tbilisi, the capital city.
这名候选人没有经验 也没进行过媒体培训
The candidate had no experience or media training.
正符合我们正在寻找的挑战机会
Just the kind of challenge we were looking for.
这什么鬼
What the fuck is this? Sh!
目前为止 阿方西一直试图将自己宣传为顾家好男人
So far, Alfonsi had sought to promote himself as a family man,
了解选民希望和梦想的
a down-to-earth local
一位脚踏实地的本地人
who understood the hopes and dreams of the electorate.
但是他的民调率却一直没有上升
Yet his poll ratings refused to rise.
特鲁罗交给算法一个任务
At Truro, we set our algorithm a goal -
要扭转阿方西的命运
to turn Alfonsi's fortunes around.
阿方西的另一面出现了
An alternative portrait of Alfonsi emerged.
也许这个看上去干净无辜的候选人其实并不干净
Perhaps the squeaky-clean candidate wasn't clean after all.
他的对手开始攻击他
His opponents attacked.
古鲁里必须面对公众进行解释
Guruli must face the public and explain himself.
最后 这位市长候选人终于有了听众
Finally, the mayoral hopeful had an audience.
有机会传达他的声音
A chance to get his message across.
阿方西的支持者被搞蒙了
Alfonsi's supporters were baffled.
但是我们的算法发现了他们看不出来的问题
But the algorithm had seen what they couldn't.
在网上 数据显示了一个不同的第比利斯
Online, the data revealed a different Tbilisi.
这是一座处于战争中的城市
Here was a city at war
因许多亟待解决的问题而出于分♥裂♥中
divided over a number of burning issues.
深入研究后 数据显示了
Looking deeper, data revealed
究竟哪些问题引起了最大的关注
exactly which issues caused most concern,
哪些新闻会让当地人彻夜难眠
which news stories literally kept the locals awake at night.
大多数人选择沉默
The silent majority
终于有人站出来为他们说话
had suddenly been spoken for.
"真正的第比利斯人" 开始流行
"The real people of Tbilisi" began to trend,
催生了一个运动 一个基地
spawning a movement, a base.
阿方西 阿方西
Alfonsi! Alfonsi!
阿方西成为了民粹主义右♥派♥一颗冉冉升起的新星
Alfonsi was a rising star of the populist right.
至少看上去是如此
Or so it seemed.
阿方西·古鲁里
Alfonsi Guruli.
许多人出现在社交媒体上
Scores of people appeared on social media,
坚称他一直是
insisting he had always been
同性恋权利的坚定倡导者
a strong advocate of gay rights.
他们认识的阿方西·古鲁里不是个老古董
The Alfonsi Guruli THEY knew was no bigot.
于是一个新故事开始成型
A new narrative began to take shape.
阿方西是一位精明的政♥治♥家
Alfonsi was a savvy politician,
在选举中发挥着右♥派♥的作用
playing the orthodox right for votes.
真正的第比利斯人知道这一点
And the real REAL people of Tbilisi knew that.
特鲁罗智能为这种两极分化的世界
Truro's AI had created a political campaign
创造了独特的竞选模式
for a polarised world...
选区的每个不同部分
..in which every different sub-section of the electorate
都有 一个他们可以投票的候选人版本
is sold a version of the candidate they can vote for.
就在今天 阿方西以65%的票数通过选举
Today, Alfonsi is Mayor of Tbilisi,
成为了第比利斯市长
elected with 65% of the vote.
也许下次我们见面时
Perhaps next time we meet,
特鲁罗的算法
Truro's algorithm
可以决定英国国会议员
will have decided the fate of a British MP.
或者甚至首相是谁
Or even PM.
所以怎么着 那就是我对吗 我就是阿方索
So, what, that's supposed to be me? I'm an Alfonso?
阿方西 -阿
Alfonsi. - Al...
你把我描绘成一个种族定性的倡导者
You made me an advocate of racial profiling.
抱歉 都是算法决定的
Yeah, I'm sorry about that. It's the algorithm.
每个行动都是算法建议的
Every action suggested by the algorithm
它会一路推动你到自己想要的位置
moves you one step closer to where you want to be.
你想要坐到哪个位置呢 艾萨克
Where do you want to be, Isaac?
我不需要算法帮我弄清楚
I don't need a program to figure that one out.
哪个有抱负的政♥治♥家不想坐头把交椅
What ambitious politician doesn't want the top job?
我可以想象到 你若坐上那个位置能发挥多大的影响
I can only imagine the impact you'll make when you finally get there.
但是 我的天 我这话说得有点太超前了
But, goodness, I'm getting ahead of myself.
通往唐宁街10号♥的路可太长了 需要多年的努力
The road to Number 10 is long. Years of work.
我们得有耐心才行 根据算法说的去做
We need to be patient. Do as the algorithm says,
一步一步 稳扎稳打
step by step, heart to heart,
最终总会到达 -你疯了
and we'll get there in the end. - You're mad.
看看现在的你
Look at where it's got you already.
这段旅程的关键现在就在你手中
A critical stage in your journey is within your grasp.
内政大臣啊
Home sec, baby.
你 你还真信了
You actually...you actually believe this shit?
你真觉得数据巫术能决定国家大臣的人选
You think that data witchcraft can decide who runs the Home Office?
其至可以决定国家领导人
It can decide who runs the country.
就把内政大臣当做磨炼好了
Consider Home Secretary your gruelling audition.
去你的吧
Fuck this.
你害得我和我家人经历了那么多烂事
After everything you've put me through. And my family...
我现在就应该揪住你的脑袋去撞墙
I should be ramming your head through that wall.
但你并没有
And yet you're not.
你的支持率已经上升了 艾萨克
Your popularity is on the rise, Isaac.
而可怜的罗文·吉尔
While poor Rowan Gill's...
我们仍需努力
Well, there's work to be done.
你信任的下属会告诉你怎么做
Your trusty spad will fill you in.
抱歉 你不是想让我成为同谋吧
Sorry, what, you expect me to collude in this fuckery?
我 我以为你并不需要我呢
I-I thought you didn't need me anyway?
反正你也打造出了另一个我不是吗
You built your own version of me.
谁 电子艾萨克吗
Who, Digi-Zac?
虽然跟他共事很开心
I've enjoyed working with him,
但你能接手我会更开心
but I'm thrilled you're ready to take over.
你凭什么认为我会那么做
The hell makes you think I'm going to do that?
为什么 算法说的呗
Why, the algorithm, of course.
算法能看透这个复杂的世界
The algorithm sees the world in all its complexity.
算法理解你 我
The algorithm understands you, me,
还有我们社会的每个部分
and every segment of our society
比我们更了解自己
better than we understand ourselves.
算法预测 艾萨克·特纳 只要可以帮你成功
And it predicts, Isaac Turner, that you will comply
你就会参与竞选
with this campaign just as soon as it brings you success.
因为成功伴随着权力
For with success comes power.
而有了权力
And with power...
你就可以实现你的理想 用它来做好事
..you can do all the good you've ever dreamt of.
车就在外面 随时恭候
Cars are outside when you're ready.
回去的路上睡会吧
Catch some shuteye on the way back.
我们需要你在媒体上显得精神抖擞
We need you fresh-faced for the press.
我什么都没说
I didn't say anything.
什么
What?
我没说同意
I didn't say yes.
你也没拒绝啊
You didn't say no.
喂 -你在看什么
Hello? - What ya watching?
内政大臣看上去很傻吧
Home Sec looking silly?
一切进展都很顺利 你说是不是
All seems to have gone rather well, don't you think?
那么
So...
你怎么想的 加入我们吗
..what do you say? You in?
好
Yes.
太好了
Wonderful.
我会跟你保持联♥系♥
I'll be in touch first thing.
睡个好觉 艾萨克·特纳
Sleep well, Isaac Turner.
今天真是混乱又漫长的一天啊
It's been a long, discombobulating day.
但是一切都步入了正轨
But everything's falling perfectly into place.
所有一切
Every little thing.