美国花花公子（2017）

American Playboy:The Hugh Hefner Story S01E09

Part 2 May 13, 2021, 3:36 p.m.

It's worse than that.
什么意思？
What do you mean?
我们出现了亏损。
We posted a loss.
这意味着杂♥志♥销量下降了多少？
How far does that mean
magazine sales fell?
不仅是杂♥志♥。
It's not just the magazine.
是公♥司♥。
It's the company.
整个公♥司♥出现了亏损。
The whole company's posted a loss.
我们出现了问题，海夫。严重的问题。
We've got problems, Hef. Major problems.
怎么会这样？
How did this happen?
《花♥花♥公♥子♥》摊子铺得太大了。
Playboy had overextended itself.
随着我们的成功，我们开创
As our success grew,
we'd expanded our brand
新的企业来拓展自己的品牌...
by taking on new business ventures...
开拍。
Action.
哦，糟糕，伙计们。
Oh, shit, guys.
我们在那儿停机。
That's the place we quit.
每次有东西打碎的时候。
Every time, something breaks.
...包括一家电影公♥司♥，
... including a production company,
唱片公♥司♥，一家出版公♥司♥，
the music label, a publishing company,
一家豪车出租公♥司♥，
a limousine service,
还有很多其他的企业，
and dozens of other ventures,
现在它们都在赔钱。
and now they were all losing money.
[克里斯蒂.海夫纳，《花♥花♥公♥子♥》前CEO]
那种强烈的认同感，
That sense of identification
贯穿于消费者和花♥花♥公♥子♥之间，
that was so strong between
consumers and Playboy
这确实容许我们
was really what gave it permission
进入其他的业务领域。
to go into other businesses.
话虽如此，挑战在于，
Having said that, the challenge is,
我们还是要管理这些业务，
you still have to
manage those businesses,
但《花♥花♥公♥子♥》的情况是，这些业务
and in Playboy's case,
the businesses might have
也许在逻辑上适合纳入这个品牌，
logically fit under the brand,
但公♥司♥没有竞争优势
but the company didn't have
the competitive expertise
和管理深度，很难在这么多
and depth of management to be successful
不同的业务上获得成功。
in so many different businesses.
让情况更糟的是，
To make matters worse,
我们曾经的忠实读者开始流失。
our once loyal readers
were starting to drift.
1975年，差不多有40种
In 1975,there were almost 40
全国发行的男性杂♥志♥。
nationally-distributed men's magazines,
他们都开始抢夺我们的市场。
and they were starting
to cut into our market.
其中最大的是《阁楼》。
The biggest of them all was Penthouse.
这些年来，
For years now,
《阁楼》一直尝试胜过《花♥花♥公♥子♥》，
Penthouse had been
trying to one-up Playboy
不断刊出越来越多的露骨图片。
by showing more and
more explicit photos.
而到了1975年，他们更进一步。
But, by 1975, they had
taken it to a new level.
《阁楼》刊出了
Penthouse was showing pictures
男人和女人在一起的照片。
of men and women together.
三人行...
Threesomes...
女同性恋场景...
Lesbian scenes...
他们离谱到把裸体放到封面上，
They went so far as to
put nudity on the cover,
尽管这意味着它无法被
even though that meant it couldn't be
完整展示在报摊上。
fully displayed on newsstands.
最终，他们展示男性全♥裸♥图片，
And finally,they showed full male nudity,
这是主流杂♥志♥第一次这么干。
the first mainstream magazine to do so.
我记得我打开第一本那样的
I remember opening the
first copy of Penthouse
《阁楼》杂♥志♥，我大声说，
that I ever saw, and I said aloud,
[亚瑟.克雷奇默，《花♥花♥公♥子♥》前编辑主任]
这家伙在拍摄性♥爱♥。
this guy is photographing sex.
而我们拍摄海报女郎。
We are photographing pinups.
这简直太淫♥荡♥了。
It was simply more lubricious.
这会更加有助于性幻想，
It was a better job of the fantasy
幻想你能够得到
that the person you were looking at
你注视的那个人，
was available to you,
幻想你可能会真的与她做♥爱♥。
that you might actually have sex.
你怎么看？
What do you think?
我觉得这会成为头条新闻。
Well, I know it's gonna make headlines.
阿特说这太过火了。
Art says it's going too far.
对某些人来说，可能是的。
It probably is, for some people.
那你说就这么定了？
So you say go for it?
是的。
Yeah.
我一直顽固坚持着，
I had always remained adamant
《花♥花♥公♥子♥》的图片
that Playboy's photos
要给人们留下想象空间，
would leave something
to the imagination,
但随着杂♥志♥的财政陷入险境，
but with the magazine's
finances in jeopardy,
我感到我别无选择，
I felt I had no choice
只有适应这种竞争。
but to match the competition.
1975年10月，
In November of 1975,
《花♥花♥公♥子♥》刊出了它
有史以来最露骨的封面。
Playboy published its
most explicit cover ever.
这就是那个最著名的封面，
她的手放在她的内♥裤♥里，
Now, the famous cover,
her hand in her panties,
我认为他非常不情愿印出来，
I think he was very
reluctant to print it,
但我们成了到处议论的话题。
but we got mentioned
in all of the stories,
这就是全部的意义所在。
which was the whole point.
围绕封面的争议
The controversy surrounding the cover
确实让杂♥志♥大卖♥♥，但不是所有人
did sell magazines, but not everyone
都对我的策略感到开心。
was happy with my strategy.
广♥告♥商们感到不安。
The advertisers are upset.
哪方面？
About?
看起来每个月，
Well, it seems every month,
你们露得越来越多。
you're showing more and more.
杂♥志♥变得越来越露骨。
It's getting more and more explicit.
现在这个封面...他们很不开心。
And now this cover...
They are not happy.
《花♥花♥公♥子♥》花费数十年时间
Playboy had spent decades
打造了一个优雅成熟的形象，
building up a sophisticated image
来吸引高端广♥告♥客户。
that attracted high-end advertisers.
花♥花♥公♥子♥王国
With the Playboy empire
已经陷入财政困境，
already in financial trouble,
我们不能再失去广♥告♥收入了。
we couldn't afford to
lose our ad revenue too.
[大卫.格兰杰，《时尚先生》前编辑]
我想当海夫纳决定刊出
I think that the time
that Hefner decided
一个女人自♥慰♥的照片的时候，
to publish photos of
a woman masturbating
可能更多是出于商业上的考虑，
was probably more commercial than it was
而非某种特定的立场，
taking a stand about
any particular issue,
我认为这是一个非常好的举措。
and I think that's a
really fine line to take.
我认为有时候某些杂♥志♥
I think occasionally magazines
会引发很多的争议，
can generate so much controversy
围绕着杂♥志♥会产生很多噪音，
that they create a lot of
noise around themselves,
但通常这会比其他东西
but often, that can create
造成更长久的伤害。
much more long-term
harm than anything else.
谢谢。
Thanks.
黛咪...
Tammy...
琳达...
Linda...
你回来了。
You're back.
刚到。
Just got in.
在纳什维尔怎么样？
How was Nashville?
不错。很热。
Fine. Hot.
芭比...
Barbi...
听着，这事没必要
Look, this doesn't have to be
多做解释。
some big conversation.
根本不需要多做解释。
It doesn't have to be
a conversation at all.