美国花花公子（2017）

American Playboy:The Hugh Hefner Story S01E08

Part 1 May 13, 2021, 3:36 p.m.

时间到了1971年。
The year was 1971.
热裤和喇叭裤成了最新的时尚。
Hot pants and bell bottoms
were the latest trends.
保罗.西蒙和加芬克尔的
《恶水上的大桥》
Simon and Garfunkel's
Bridge Over Troubled Water
当选年度最佳专辑。
was album of the year.
一部备受争议的新情景喜剧《全家福》
And a controversial new sitcom
called in All in the Family
在黄金时段首播。
premiered in prime-time.
《花♥花♥公♥子♥》变得比以往更强大...
Playboy had grown bigger
than ever before...
...这得益于杂♥志♥销♥售♥量的增长，
... thanks to increasing magazine sales
全球建成了超过15家
花♥花♥公♥子♥俱乐部。
and over 15 Playboy
clubs around the world.
除此之外，
On top of the clubs,
我们还开始开设豪华度假村。
we'd also started opening
luxury vacation resorts.
海夫纳先生至少耗资1千万美元
Mr. Hefner has spent
no less than $10 million
建成了一座度假村，相形之下
in building a resort
that makes the Taj Mahal
泰姬陵就像是圆顶小屋。
look like a Quonset hut.
好，我们开始。
Okay, let's shoot.
开拍！
Action!
我们也拓展了
We also expanded into
多重经营，
even more side ventures,
包括一个电影电视制♥作♥公♥司♥。
including a TV and
film production company.
我们制♥作♥了一部《麦克白》的改编电影，
We produced an adaptation of "Macbeth,"
导演是罗曼.波兰斯基...
directed by Roman Polanski...
...以及英国喜剧团体
... and the first movie
“巨蟒剧团”的第一部电影。
from the British comedy
troupe, Monty Python.
花♥花♥公♥子♥品牌在全球范围内
The Playboy brand was recognized
无人不知...
all over the world...
它起初只是一本杂♥志♥，
and what had started as just a magazine
现在却成为一家跨国娱乐公♥司♥，
was now a multinational
entertainment corporation
市值2亿美元。
worth $200 million.
耐克是一个品牌，
而锐步只是一家鞋业公♥司♥。
Nike is a brand, but
Reebok is a shoe company.
维珍是一个品牌，美联航只是一家航♥空♥公♥司♥。
Virgin is a brand, United is an airline.
[克里斯蒂.海夫纳，《花♥花♥公♥子♥》前CEO]
花♥花♥公♥子♥是一个品牌，
Playboy was a brand,
这就是说你能从
and that means that you can move
一个类别转到另一个类别，
from one category to another,
因为你代表的不只是单一产品，
because you represent
not a single product
而是代表一种生活态度。
but an attitude toward life.
我们的成功使得华尔街的
Our success made us very attractive
投资者们趋之若鹜...
to Wall Street investors...
...因此那一年我决定公♥司♥上市。
... so that year I decided
to take the company public.
《花♥花♥公♥子♥》上市了。
Playboy goes public.
现在你吸纳了海量的资本，
Now you bring in a
tremendous amount of capital,
[大卫.艾森巴♥赫♥，历史学家、作家]
可以用于再投资，
which you can then reinvest,
这也是某种色情业
and it's a signal of
the kind of normalization
正常化的信♥号♥♥。
of the pornography business.
我的意思是，还有什么比华尔街
I mean, what's more establishment
更强大的机构呢？
than Wall Street?
现金的涌入是一个巨大的促进因素，
The influx of cash was a huge boost,
而感觉良好的是，让全世界都承认
and it felt good to have
the world acknowledge Playboy
《花♥花♥公♥子♥》是合法生意。
as a legitimate business.
但杂♥志♥还面临着一个主要的挑战。
But the magazine was still
facing one major challenge.
来自《阁楼》的持续竞争。
Ongoing competition from Penthouse.
从1969年以来，
Since 1969,
《阁楼》总是超越底线，它刊登的图片
Penthouse had been pushing the envelope
让《花♥花♥公♥子♥》
看上去平淡乏味。
with pictures that
made Playboy look tame.
在过去的两年里，
他们变得越发淫猥，
Over the past two years,
they kept getting raunchier,
他们的订阅量增长了600%，
and their subscription
had grown by 600%,
达到每月130万本。
to 1.3 million per month.
《花♥花♥公♥子♥》的读者数仍然
是这个数字的差不多5倍，
Playboy still had nearly
five times as many readers,
但我知道如果我们想要
but I knew that if we
were going to continue
在竞争中继续保持领先，
to stay ahead of the competition,
《花♥花♥公♥子♥》就必须暴露的
Playboy would have to show
远比我们以往的尺度大得多。
a lot more than we ever had before.
《第八集：毒海孽债》
你们觉得我们该怎么办？
So what do you think we should do?
说实话？没办法。
Honestly? Nothing.
说实话你想发表那样的图片吗？
Do you honestly want to
publish pictures like that?
不，我想发表更好的图片。
No, I want to publish better pictures.
我知道我们可以。
And I know we can.
平心而论，我们已经做到了。
Respectfully, we already do.
同意。
Agreed.
这是与花♥花♥公♥子♥的品牌相辅相成的。
This has to do with Playboy's brand.
你还想要什么？
What do you want that to be?
最好的！
The best!
世界上最好的摄影师都
We have the best
photographers in the world
跪求与我们合作。
begging to work with us.
因为我们不满足现状，
所以才能取得今天的成就。
We didn't get where we
are by being complacent.
还有很多东西值得我们探索，
值得我们努力，
There is so much more we
can explore, more we can do,
从不忘记《花♥花♥公♥子♥》的初心。
without losing sight of
what Playboy is about.
《花♥花♥公♥子♥》已经在年初时候
Playboy had shown a
glimpse of pubic hair
小露过一回阴毛，
earlier in the year,
但直到现在，我还在
犹豫要不要再来一次。
but until now, I'd been
hesitant to do it again.
海夫一直回避
Hef always stayed away
[帕蒂.法莫，撰稿人]
展示正面全♥裸♥，
from showing full frontal nudity,
但《花♥花♥公♥子♥》的读者
正在被《阁楼》抢走。
but Playboy was actually losing
subscribers over to Penthouse.
因此海夫被推向一个
So Hef was pushed in the direction
使斗争升级的方向。
of upping the game.
我知道我们需要发布一个
正面全♥裸♥的中♥央♥插页女郎，
I knew we needed to publish
a full-frontal centerfold,
但我想用花♥花♥公♥子♥的方式来表现，
but I wanted to do it the Playboy way,
经过精雕细琢。
with polish and sophistication.
为了实现目标，我们
需要找到完美的模特。
To pull it off, we'd need
to find the perfect model.
幸运的是，维克托.洛恩斯
恰好在工作中认识一个女孩。
Luckily, Victor Lownes knew
just the girl for the job.
她是在伦敦花♥花♥公♥子♥俱乐部
工作的一位兔女郎...
She was a bunny working at
the London Playboy Club...
名叫玛丽莲.科尔。
named Marilyn Cole.
玛丽莲有着曼妙的身材。
Marilyn had a fantastic figure.
[维克多.洛恩斯，《花♥花♥公♥子♥》前营销总监]
我寄了一张她的快照到芝加哥，
I sent snapshots of her to Chicago
说他们应该测试一下这个女孩
是否可以做玩伴女郎。
and said they ought to test
this girl for Playmate material.
[玛丽莲.科尔，前《花♥花♥公♥子♥》玩伴女郎]
我非常惊讶，
I was quite surprised
当维克多建议我应该
去做玩伴女郎的时候。
when Victor suggested
I should be a Playmate.
我并不是一个模特，
Not having been a model,
是他发现了我，
he was the one who
sort of discovered me,
于是我被送到芝加哥。
and then I was sent to Chicago.
洛恩斯是对的。
Lownes was right.