美国花花公子（2017）

American Playboy:The Hugh Hefner Story S01E03

Part 4 May 13, 2021, 3:34 p.m.

Mike didn't take me very seriously.
在节目的间隙他说，
He said, in between
segments of the show,
他估计我会在
五年之内另谋生路，
that he figured I'd
be doing something else
听他那么说我很受伤，
in five years, and I was hurt by that
因为这暗示着
because it suggested to me
他认为我没有说真话。
that he didn't think I was sincere.
迈克.华♥莱♥士♥在国家电视台上
把我批得体无完肤，
Mike Wallace had torn me
apart on national television,
我所能想到的，
and all I could think
就是这次毫无准备的出镜，
was that by appearing
on the show unprepared,
对《花♥花♥公♥子♥》来说是弊大于利的。
I had done Playboy more harm than good.
公众人物出现在人们的视线里，
Part and parcel of being
in the public eye is,
[吉恩.西蒙斯，音乐家、好友]
人们总是这样那样的说你。
people are going to have
something to say about you.
你可以让它烦扰你，
You can either let it bother you,
或者如果你是对的，那就说真话。
or if you are on the right
side, just speak the truth.
我必须做些事情。
I had to do something.
我需要澄清，
I needed to make it clear
我办的杂♥志♥，
that I was making a magazine
是给成熟的读者看的。
for a sophisticated audience.
初衷就是为都市年轻男性
The first initial dream
was to try to package
打造那种梦想中的杂♥志♥。
the sort of magazine
for a young urban man
如果我是读者，我会爱不释手，
that I would enjoy if I was a reader,
差不多要的就是这种感觉。
and the perception didn't
go much further than that.
现在这个时代到来了，
Once that began, a time came
我真切的看到
when I really began to see
实现这种梦想生活的可能性。
the possibilities of livin' the life.
如果我要改变人们
对《花♥花♥公♥子♥》的看法，
If I was going to change
people's opinion of Playboy,
我必须把自己放到聚光灯下，
I had to put myself in the spotlight
让公众看到，
and show the public
我不是兜售色情
的小报贩子。
that I wasn't just
some creep peddling sex.
我是现代绅士的典范。
I was the epitome of a modern gentleman.
从法兰克.辛纳屈或詹姆斯.邦德
Taking inspiration from famous
figures like Frank Sinatra
这样的著名人物身上汲取灵感，
and characters like James Bond,
我改变了自己的形象。
I changed my look.
我开始穿得时髦...
I started dressing sharper...
...我甚至在我的形象里加入
一个新的装饰品，一只烟斗。
... and I even added a new
accessory to my image, a pipe.
我的照片第一次显著刊登在
For the first time, my photo
was prominently featured
《花♥花♥公♥子♥》的版面上...
in the pages of Playboy...
...配上文字详述我的爱好，
... paired with an article
detailing my interests,
时尚感，音乐品位...
fashion sense, musical taste...
...以及我的成功之路。
... and my rise to success.
他创造了这个角色，
He invented the character
并且成为了这个角色。
and then became the character.
我认为，他会惊讶于
I think, in a lot of
ways, he was surprised
[杰森.布尔梅斯特，《花♥花♥公♥子♥》前执行编辑]
如此之多的美国人积极响应，
how many American men responded to that
也想过上那样一种生活方式。
and wanted to engage in
a lifestyle on that level.
1959年，我甚至受邀出现在
In 1959, I was even asked to appear
芝加哥一家奔驰专卖♥♥店的广♥告♥上，
in an ad from a Chicago
Mercedes dealership,
促销他们的300SL型敞篷车。
promoting their 300 SL convertible.
在芝加哥，海夫纳
差不多很快
In Chicago, Hefner
was almost immediately
就成了城里最大牌的名人。
the biggest celebrity in town,
但这很快就扩大到全国其他地方。
but that spread quickly
to the rest of the country.
接下来两年里，
For the next two years,
我开始接受任何
I started giving interviews
找上门来的出版物的采访...
to any publication that would have me...
...慢慢的，
... and little by little,
我开始获得全国范围的名声。
I started gaining national notoriety.
我简直变成了另一个人，
I literally became a different person,
我认为承诺
and I think that the commitment
改变我的生活方式并非难事。
in terms of changing my
lifestyle, that wasn't so tough.
《花♥花♥公♥子♥》作为一种现象，
已经有了某种魔力。
There was already a fascination
with Playboy as a phenomenon.
那就类似于克拉克.肯特脱下外套，
（《超人》中的记者身份）
It was just a matter of sort of
takin' off the Clark Kent outfit
然后披上斗篷，一飞冲天。
and puttin' on the cloak
and flyin' out the window.
随着我上升成为明星，
With my star on the rise,
各种新的商业机会
all kinds of new business opportunities
摆在我的面前，1959年，
were on the table for me, and in 1959,
其中最吸引人的，
the most intriguing
是来自一个芝加哥当地的
电视制片人，
was from a local television
producer from Chicago
名叫詹姆斯.麦吉恩。
named James McGinn.
我想做一档综艺节目。
I want to make a variety show.
特邀嘉宾，名演员，
Special guests, celebrity performers.
玩伴女郎...当然，穿着衣服。
Playmates... dressed, of course.
你想让谁来当主持人？
Who did you have in mind to host?
你。
You.
你是花♥花♥公♥子♥先生。
You're Mr. Playboy.
从百老汇，从好莱坞...
From Broadway, from Hollywood...
到1950年代末期，综艺节目
At the end of the '50s, variety shows
如《今夜秀》，
like The Tonight Show,
《西泽秀中秀》，
Sid Caesar's Show of Shows,
《苏利文剧场》，
and The Ed Sullivan Show
获得了大量的收视率。
were pulling in massive ratings.
我意识到如果《花♥花♥公♥子♥》能抓住
I realized if Playboy could capture
这些观众中即使很小的百分比，
even a small percentage
of those viewers,
我们也能在杂♥志♥之外
大大提升我们的品牌知名度。
we could extend our brand
far beyond just the magazine.
我想制♥作♥电视节目的动机，
I think the motivation
for pursuing television
[库柏.海夫纳，《花♥花♥公♥子♥》首席创意官]
是可以提供另一个平台
was that it offered another platform
来分享我们的品牌理念。
to share the brand philosophy.
但尽管有芝加哥一家电视台的支持，
But even with the backing
of a Chicago TV station,
我知道我们也面临艰难的竞争。
I knew we faced tough competition.
如果我们想要成功，
If we were going to succeed,
我们需要提炼出能够
we needed to come up with a concept
让我们真正与众不同的概念。
that would really set us apart.
《花♥花♥公♥子♥》杂♥志♥一直致力于
Playboy Magazine was always about
呈现一种梦想中的生活方式...
presenting a fantasy lifestyle...
漂亮女人，顶级设计，
beautiful women, high-end design,
美国文化中最新潮的东西。
and the latest in American culture.
我想把那种体验带给
I wanted to bring that experience
电视观众，正因为如此，
to a television audience,
and just like that,
花♥花♥公♥子♥的《阁楼》诞生了
Playboy's Penthouse was born.
花♥花♥公♥子♥《阁楼》的概念，
The concept of Playboy's Penthouse
是从杂♥志♥走向生活。
was the magazine come to life.
它是某种发生在
It was a show that was taking place
海夫的客厅里的电视秀，
in Hef's living room,
海夫就是这场盛会的主人。
and Hef was the host of the party.
电视秀将成为
一个远大的事业，
The show was going to
be a huge undertaking,
所以我要求杂♥志♥部门
的全体员工都加入进来，
so I asked the entire staff
of the magazine to pitch in,
包括一个我们最近聘用的雇员，
迪克.罗森威格。
including one of our newest