美国商业大亨传奇（2012）

Sometimes you've got to take ownership.
有时你必须完全投入进去
They call it "Eating your own dog food", right?
这叫"吃自己的狗粮"
If you aren't willing to use your own product,
如果你都不肯用自己的产品
then how is anybody else going to trust it and have confidence?
那别人怎么可能信任它
You know, some people might call that being a showman,
有人会称之为表演
I call it demonstrating trust in your product,
但我称之为对你的产品展现信心
which any smart business has to do.
聪明的生意人都得这么做
The Morgan home quickly turns into
摩根家很快变成了
a laboratory for Thomas Edison's famous electric experiments.
托马斯·爱迪生著名的电气试验的实验室
Edison installs a small power plant
爱迪生在摩根家一个棚屋中
in a shed on Morgan's property.
安装了一个小发电厂
He then runs four thousand feet of wiring through
然后他在墙内和天花板内
the walls and ceilings of the house,
布下了近六千五百公里的电线
and installs nearly four hundred electric light bulbs,
安装了近四百个电灯泡
some of the first to ever be manufactured.
可以算是第一批制♥造♥出来的灯泡
After months of trial and error,
经历了几个月的试验 除错
the home is ready to be displayed.
摩根家可以对外展示了
When I believe in something,
如果我相信什么
and I want to sell it to somebody,
又想对人推销
I want to put it in the best light.
那我一定要让展示效果达到最佳
I don't just package it, I creatively package it.
不仅要包装 而且要包装得有创意
Morgan invites many--including his father--
摩根请来了很多人 包括他父亲
to see the marvel of electric lighting for the first time,
来首次见证电灯的奇迹
knowing the demonstration will put him
他知道这次展示将让他
at the forefront of a new industry.
站在一个新行业的前沿
Ladies and gentlemen,
女士们先生们
behold the miracle of modern science.
请看现代科学的奇迹吧
The gas lamp is dead.
煤气灯的时代结束了
Long live the electric light.
电灯万岁
Every light you see is powered by electricity.
你们看到的光都由电力点亮
There is no gas, no oil, no flame.
没有煤气 煤油或火焰
Just a invisible stream of energy.
只有一股无形的电能
Electricity was viewed as something miraculous, and people were amazed.
电力在当时的确被视为奇迹 令人叹为观止
First of all, they didn't understand how it worked,
首先 他们不了解其原理
because you can't see electricity,
因为电是看不到的
and so it was viewed as something almost magical by most people.
所以大部分人认为它很神奇
J.P. Morgan's home
JP·摩根的家
is the first private residence in the world
是世界上首个采取电灯照明的
to be lit with electricity.
私人宅邸
Well Father, what do you think?
父亲 您觉得怎么样
You disappoint me, Pierpont.
你让我失望 皮尔彭特
I thought you knew better.
我以为你没这么傻
This is the future.
这是未来啊
This is the stuff of carnivals and fairs.
这是嘉年华集市上的把戏
And you've been played for a fool.
你是被人当傻子耍了
Despite his father's disappointment,
尽管父亲表示失望
Morgan's event is a success.
摩根举办的活动仍很成功
You're about to become a very busy man.
你就要忙起来了
Darius Ogden Mills wants you to electrify his home.
达利斯·奥格登·米尔斯要你去给他家通电
He'll have to wait.
那他得等等了
The Vanderbilt family's next on my list.
范德比尔特家族是下一位
Electricity becomes a must-have for the country's elite,
电力成了国内精英人士的标配
with one notable exception,
只除了一位显赫人物
John D. Rockefeller.
约翰·D·洛克菲勒
Rockefeller has created the largest fortune in America
洛克菲勒能创造美国最大的财富
by refining oil for kerosene lamps.
就是靠精炼石油获得油灯所需煤油
He realizes electric light has the potential to replace kerosene
他意识到 电灯有能力取代煤油
as America's primary light source.
成为美国的主要光源
If the technology goes mainstream,
如果这种科技成为主流
Rockefeller will face his biggest challenge ever.
洛克菲勒将面临前所未有的巨大挑战
Following the success of his home lighting display,
在他家的电灯展示成功后
Morgan believes that electricity
摩根认为电力
could be the opportunity he's been waiting for,
可能就是他一直等待的机遇
his chance to control a new business from its start,
是他从开始控制一个新行业的机会
and become a pioneer like Carnegie and Rockefeller.
并成为卡内基 洛克菲勒那样的先驱
But investing in Edison goes against everything
但投资爱迪生违背了
J.P. Morgan's father has ever taught him.
JP·摩根父亲教他的一切
You have to be able to take risk.
你总得冒险
You can't have greatness in anything
否则你不可能做大任何事
without putting it on the line.
必须要冒险
Otherwise, everybody would have it.
要不 岂不是人人都能成功
If there was no apparent loss,
如果没有明显的损失
if there was no chance of tremendous failure
不可能遭遇惨败
or tremendous setback, you can't have the upside.
或巨大挫折 也就不可能得到好处
To what do I owe the pleasure, Mr. Morgan?
有何贵干啊 摩根先生
There's a noise in the basement.
地下室有噪音
It's upsetting my wife.
惹得我妻子心烦
It's the generator.
是发电机
I'll send someone around to soundproof it.
我会派人过去做隔音
You disappoint me, Pierpont.
你让我失望 皮尔彭特
I thought you knew better.
我以为你没这么傻
This is the future.
这是未来啊
This is the stuff of carnivals and fairs.
这是嘉年华集市上的把戏
And you've been played for a fool.
你是被人当傻子耍了
How much competition do you have, Edison?
你有多少竞争对手 爱迪生
Nothing worthy of note.
没什么值得一提的
You know, if you could help me raise money
如果你能帮我筹钱
to install a central power station,
建一座总发电站
there'd be no need to have a generator in your basement.
就没必要在你地下室放发电机了
I could power anything within a half-mile radius.
我可以给0.8公里半径范围内供电
What would it take to light all the homes in New York City?
点亮整个纽约市需要什么
I'd need a network of power stations.
那我得建一个电站网
What would the cost be?
要花多少钱
I'll have to go through my figures.
我得算算
Bring them to me Monday morning.
周一早上拿来给我看
That model train set-- powered by electricity?
那个火车模型 是电力驱动的吗
Yes.
是的
I want one for my daughter's birthday next week.
下周我女儿生日 给我准备一套
For Morgan, the potential reward is too great.
在摩根看来 潜在的回报太大了
Against his father's advice,
他不顾父亲反对
he invests everything in electricity,
把一切都投进了电力
determined to create his own legacy,
决心创造自己的遗产
even if it means going against everything
即便这违背了
he's ever been taught.
他受的一切教导
America is undergoing amazing changes.
美国在经历巨变
Steel is building futuristic cities of unimaginable height,
钢铁建筑了未来化的城市 达到不可想象的高度
and kerosene is lighting homes across the country.
煤油灯点亮了全国的千家万户
But, a magical new innovation is emerging,
但一项神奇的新发明崭露头角了
and J.P. Morgan is determined to bring it to the world.
JP·摩根决心让它走向世界
Electricity has captured the public's imagination,
电力令公众浮想联翩
but the technology is still unproven,
但这项科技缺乏实践检验
and virtually unused.
几乎无人使用过
But partnered with Thomas Edison,
但与托马斯·爱迪生合伙的
J.P. Morgan is convinced he can bring electricity
JP·摩根确信自己能将电力
to the entire country.
普及到全国
There is no success without risk taking,
成功都是需要冒险的
and I think that is actually what distinguishes
我认为这就是区分了
the captains of industry from others.
行业老大和其他人的地方
Morgan gives Edison what amounts
摩根给了爱迪生
to eighty-three million dollars today,
相当于今天的8300万美元
and together they form a new business,
两人一起建立了一个新公♥司♥
the Edison Electric Light Company.
爱迪生电灯公♥司♥
Funding Edison is a huge risk for Morgan,
资助爱迪生对摩根来说是巨大的冒险
and goes against everything his father taught him.
而且违背了父亲的一切教导
For years, Morgan was instructed to avoid
多年来 摩根被教导要避免
investing in new and unproven industries.
投资新兴 前途未卜的行业
But where his father sees risk,
但他父亲眼中的风险
J.P. Morgan sees opportunity.
被JP·摩根视为机遇
I think what's great about the truly transformative inventions
我认为最终产生了巨大影响的
and the entrepreneurial ideas
真正革新性的发明