创造约翰·德罗宁

and I had a marvelous time with it.
而且我发现每次我把它借给别人用两天
And I found that every time I lent it to somebody
都很难再拿回来
to use for a day or two, I couldn't get it back.
所以我说 "好吧 这样的东西
And I said, "Well, there may be a market
可能会有市场"
for something like that."
这是什么东西
What the hell is this?
这是一辆GTO
That's a GTO.
它是Gran Turismo Omologato的缩写
It stands for Gran Turismo Omologato
我觉得是意大利语 意思是快如闪电
which I think is Italian for fast as hell.
它仍是庞蒂亚克 但它会击败赛道上
But, uh, it'll beat every car on a track or American street
美国街道上的每一辆车
and it's still a Pontiac.
等等 把这个关了
Hold on a second. Turn that off.
公♥司♥高层是永远不会把这么大的引擎
The 14th floor is never gonna go for putting
放在如此小的车里
such a large engine in such a small frame.
通用公♥司♥不允许
Well, GM forbade putting
唐·谢尔曼
记者
《名车志》
在中型汽车里放置
a so-called big block beyond, I believe, 350 cubic inches
大于350立方英寸的缸体
in a medium size car.
上头批准这个了吗
The guys upstairs approved this?
我不需要他们的批准
I don't need their approval.
约翰 这是新产品
It's a new product, John.
所有新产品都需要上级管理层的批准
All new products need upper management approval.
约翰很感兴趣
And John was interesting.
他非常喜欢想各种办法
He loved really just figuring out ways to bend the rules
尽可能地去变通
as much as possible.
但这不是新产品
But it's not a new product.
这是新风暴车型上的一个选装件
It's an options package on the new Tempest.
指60年代推出的庞蒂亚克"风暴"轿车
把你的车变成一只真正的猛兽
And one that puts a real tiger under the hood.
-你这是瞒♥报♥ -这是市场营销
- It's manipulative. - It's marketing.
庞蒂亚克主要是针对年长客户的
Pontiac is primarily the division for older buyers.
他们要一辆改装过的高速汽车干嘛
What are they gonna want with a hot rod?
我们是针对年长客户的部门
We're the division for older buyers
因为我们就是这样看待自己的
because that's how we view ourselves.
我们必须在年轻顾客
We've got to anticipate
知道想要什么前 就预测出他们的需求
what younger buyers want before they even know what they want.
一旦他们意识到了 立刻给他们
And once they realize it, give them this.
那你想生产多少辆呢
So how many you wanna produce?
你是销♥售♥经理 你来告诉我
You're the sales manager, you tell me.
我觉得三万辆差不多
I was thinking about 30,000.
你疯了吧 约翰 理智点
You're outta your damn mind. John, be reasonable.
我觉得我们能卖♥♥出五千辆就不错了
I can't imagine us selling even close to 5,000
但我们先生产这么多辆
but let's start with that number
希望它们不会放在停车场里生锈
and let's hope that they don't rust on the lot.
那时庞蒂亚克的销♥售♥经理认为
At that time, the sales manager
这很愚蠢
of Pontiac thought it was stupid.
他拒绝在当年生产
And he refused to schedule more
多于四千或五千辆的车
than I think about four or five thousand for the year.
这是一项未经批准的行动
It was an outlaw move.
德罗宁通过某种花招避开了通用的
DeLorean snuck it past the GM watchdogs
检查人员 悄悄地进行了这项工作
by a sort of sleight-of-hand.
这只是一个选装件
It was just an options package.
这是选装的引擎 348马力
镀铬 非常非常强劲
汽化 3-2BBL 风冷
尽管他觉得会卖♥♥不出去
Despite his feeling it wouldn't sell
但我们第一年大概卖♥♥出了四万五千辆
I think we sold like, 45,000 the first year.
在所有人发现前 他就发现了
What he figured out before anyone figured it out
兴起的青年运动让人们对汽车产生了兴趣
was that this exploding youth movement
汽车代表了他们
had interest in cars as something that would represent
展现给这个世界的那一面
the way they wanted to look to the world.
那是个完美时刻 那时约翰可以把
It's the perfect moment in which John was able to marry
塔米尔·阿登
德罗宁生平研究者
他卓越的工程设计与营销能力结合起来
both his brilliant engineering as well as his marketing prowess
创造出肌肉车
to create the muscle car.
肌肉车时代极大地推动了底特律的发展
The muscle car era really advanced Detroit.
它创造了财富
It made money.
创造了庞蒂亚克
It made Pontiac.
它使得GTO这三个字
It made those three letters
成为了传奇
GTO, legendary.
约翰·Z·德罗宁和庞蒂亚克GTO之间
There's an odd parallel between the Pontiac GTO
有个奇怪的相似之处
and John Z. DeLorean.
引擎盖下就有只活的
你最近买♥♥老虎了吗
GTO是种冒险之举
The GTO was a risk taken.
我觉得这让德罗宁相信
And I think it convinced DeLorean
所要做的就是
that taking a risk no one else was willing
冒着他人不愿冒的风险
to step up to and making it work
老虎一样的男人
不惜一切代价也要成功
at all costs was how you did it.
一旦你成功了一次 就没办法罢手
And after you do it once, why stop?
我对德罗宁的看法
What I see about DeLorean, for me
我觉得他冒了极大的风险
he took such risks.
像那样冒险的人的问题是
And the problem with people who take risks like that
当他们在自己计算好的风险下赢了
is that when they win, when they make their calculated risk
他们会变得很大胆 会冒更多的风险
they become emboldened, they take more risks.
然后他们会在自己的正常范围之外冒险
And then they take risks outside of their normal sphere.
美国联邦调查局监控录像
1982年洛杉矶喜来登酒店
这个 再加上另一个
Between this and the other,
会产生大约450万美元
it'll generate, uh, about four and a half
不少于450万美元的利润
uh, not less than four and a half mil.
当你对自己超级自信时
Risk-taking in the automotive industry and risk-taking
在汽车行业中的冒险和
with a bunch of drug dealers in a hotel
与一群毒贩在酒店里的冒险
are two different things when your confidence
完全是两码事
in yourself is very, very high.
你不会犯错 你看不到厄运正在到来
You don't make mistakes. You don't see them coming.
这东西更重
This stuff weighs more...
金子比这个可重多了
Gold weighs more than this.
天啊 金子比这个可重多了
Gold weighs more than this for God's sakes.
-对 -这比金子好 比金子好
- Yeah. - Better than gold. Better than gold.
天啊 金子比这个可重多了
Gold weighs more than this, for God's sakes.
-你好 约翰 -你好 约翰
- Hi, John. - Hi, John.
-你好 -我是杰瑞·韦斯特
- Hi. - Jerry West.
我们是联邦调查局的
We're the FBI.
但最后 当他被捕时
But in the end, when he's arrested
他的头向后仰
and he tilts his head back
希望你有个从天花板
and you have a shot hopefully looking down
往下拍的镜头
from the ceiling
他的头会向上抬 眼睛直直地盯着某物
and his head should crane up and look right up
没看摄像机
into a thing and look off camera
他在想 什么 你在想什么呢
and he's thinking, and what, what are you thinking?
我们应该在他在想什么的部分停下来
We should cut to what he's thinking.
他担心他的家庭
He's worried about his family.
担心失去一切
He's worried about losing everything.
差不多有四五件事
And there were like, four or five things
如果他在这里做出些小调整
if he just made a little adjustment here
如果当初他做出不同的决定
and made this decision differently there
所有都会变得完全不同
all of it would have turned out completely differently.
上世纪70年代早期在通用公♥司♥
DeLorean was clearly a fast mover
德罗宁明显是快速行动派
at GM in the early '70s.
在通用公♥司♥ 谁给公♥司♥挣得钱最多
Whoever makes the most money at GM
谁就是最重要的人
is the most important person.
而他经手的一切都变得很值钱
And everything he touched turn to gold.
所以在45岁时约翰到达了十四楼
So by the time John reaches the 14th floor
也就是众所周知的
better known as the executive level
行政主管层
he's in his mid 40s.
如果他经营得法
If he just plays his cards right
他会很快会担任全球最大的公♥司♥
he's poised to be the next president of General Motors
通用汽车公♥司♥的下届总裁
the largest corporation in the world.
通用公♥司♥有意
GM was very intentional
让行政主管们变得毫无个性
on making executives colorless.
而德罗宁是位个性十分鲜明的人
And DeLorean was a highly Technicolor person.
他穿V领衬衫 留鬓角
He wore open collars. He wore side burns.
在加利福尼亚度周末