百事，我的战斗机呢（2022）

Pepsi, Where's My Jet S01E03

Part 5 Dec. 5, 2022, 3:14 p.m.

and there wasn't gonna be anything left unless my strategy was followed.
我一点都不喜欢那样我不想碰它
I don't like that shit at all and I don't want to touch it,
因为你要是沾上屎就会一身屎味
'cause you touch shit, you smell like shit,
我不想沾上屎味所以祝你们好运
and I don't want to smell like shit, so good luck.
我大概花了几百个小时
I spent probably a couple of hundred hours
研究百事可乐和他们过去的营销丑闻
just digging into Pepsi and their past promotional scandals.
而这主要是在互联网普及之前
This was largely before the internet was widespread,
所以不是直接输入谷歌♥就行了
so it wasn't like you could just type it into Google.
我首先了解到的是他们在加拿大也做过同样的促销活动
The first thing I learned was that they had run the same promotion in Canada,
有一个很大的区别：
with one huge difference.
广♥告♥的最后有一条免责声明
There was a disclaimer at the end of the ad
不提供鹞式战斗机的说明
relating to the unavailability of the Harrier Jet.
为什么百事可乐在加拿大的广♥告♥要加免责声明
Why would Pepsi run an ad in Canada with a disclaimer,
但在美国这个更大的市场播放时
but then when it came time to run it in the bigger market of the United States,
他们又把免责声明删掉了？
why would they remove that disclaimer?
加拿大人都不会冒险吗？
Canadians are playing it safe?
我们热爱我们北边的朋友
We love our friends to the north.
我一发现他们在加拿大的广♥告♥里加了免责声明
As soon as I found out that they had placed the disclaimer in Canada,
我就确信了这并不是意外
I was convinced this was no accident.
我相信如果你最终找到
I was convinced that if you ultimately got to the people
完成了这个广♥告♥的人
that actually put this thing together,
如果你能和他们聊聊
if you could ever get 'em to talk,
他们就会告诉你真♥相♥：
that they would actually tell you the truth.
“是的我们希望大家相信自己能够获得那架飞机”
"Yeah, we wanted people to believe that they could get the jet."
我开始调查后了解到的第二件事情是
The second critical thing I learned when I started researching was,
我发现百事可乐以前也有过促销失误
I discovered that Pepsi had a history of problems with promotions gone awry.
（数千人感到被百事可乐欺骗抗♥议♥者围攻百事可乐）
其中最突出的是在菲律宾的丑闻
With the most prominent one being this scandal in the Philippines.
（抓住狂潮）
数字狂潮
Numbers Fever.
如果广♥告♥上这么说了那它当然是真的
If it's advertised on TV, surely it's true.
他们骗了我们
They scammed us.
发生了一些骚乱
There were some riots.
有人死亡
People died.
我们意识到这不是普通的营销失误
We realized that is no ordinary marketing fiasco.
随着调查的不断深入
The more and more I dig into it,
我越来越相信这是一个致命打击点
the more and more I come to believe it was a weak spot.
（百事可乐卡车被扔燃♥烧♥弹♥警方在百事办公室袭击中逮捕15人）
这将给他们带来重创
This was gonna stick it to 'em in their backyard.
我们要让百事可乐一败涂地
We were gonna bring Pepsi to their knees
为这个孩子伸张正义
and do right by this kid.
（349换100万比索）