网飞对抗全世界（2019）

and we think we wanna give it
阿♥拉♥斯加的最后几家百视达
to the last Blockbusters in Alaska
让他们的生意红火一些
to help out their business.
行吧 好想法
Okay, great deal!
你们高兴了吗
Are you not entertained?!
你们高兴了吗
Are you not entertained?!
约翰·奥利弗与最后一家百视达
这的确吸引了更多的人来访
It did generate a lotta traffic,
很多都是听说了这件事的旅客
a lot from tourists that knew about it,
罗素·克劳 约翰·奥利弗和三角内♥裤♥
他们进店只是为了看看它
and they would come in just to see that.
当然了 我们也试着向他们推销店里的产品
Of course, we'd try to sell 'em something when they came in,
但很多人什么都没买♥♥
but a lotta people didn't buy anything.
但没错 这条新闻的确增加了我们的客流
But, yeah, there's no doubt it generated traffic.
不幸的是 生意没红火起来
Unfortunately, it didn't help it enough.
阿♥拉♥斯加的最后两家百视达门店
Alaska's last two Blockbuster video stores
商业新闻
两家百视达停业
即将停业 全美将仅剩一家营业
are calling it quits, leaving just one store open in the US.
在HBO《上周今夜秀》的
The closures come just two months after
主持人向安克雷奇门店
the host of HBO's "Last Week Tonight with John Oliver"
送出影视纪念品之后不到两周
sent film memorabilia to the Anchorage store,
这两家门店就停业了
which displayed it in an effort to ramp up business.
这两家店的停业意味着百视达在全美仅剩
The closures will leave the Blockbuster in Bend, Oregon,
位于俄勒冈州本德的一家门店
as the sole holdout.
最后的这几家店停业
The nostalgia effect
所带来的怀旧效应
of the closure of these last few stores
远远超出我的预料
has exceeded anything I anticipated.
通过那些全国性媒体对这个故事的报道
And you can see by all the national press
你可以看出来
that picked up these stories,
这个故事被添上了悲伤的色彩
it added to the negative emotion of all of it.
但这是生意 是吧
But it's business, you know?
我们别无选择
We had no choice.
百视达
惊奇队长
百视达
战争是全宇宙通用的语言
War is a universal language.
迪士尼将其内容从网飞下架
娱乐产业总有条真理
The one true of the entertainment industry
那就是制片人想做发行人
always has been producers want to distribute
发行人想做制片人 演员想做导演
and distributors want to produce and actors wanna direct.
所以每个人都想着
And so, everyone always has a fantasy
干别人的活
about doing the other thing,
归根结蒂 他们是想
and ultimately what they wanna do
好莱坞的新娱乐巨头对网飞动手了
迪士尼 二十世纪福克斯
让自己的投入产出比最大化
is to get the best return on investment for their content,
官宣 迪士尼接管葫芦网
而网飞的运营模式恰恰就是
and Netflix turns out to be
能让投入产出比最大化的方法
the best way that they can get that return in this space.
苹果推出视频订阅服务 向网飞和亚马逊宣战
如果他们觉得能自己做
And if they thought they could do it
做的更好 他们就会亲自上场
better and bigger on their own, they probably would.
多年来他们一直在实验
And they have experimented over the years
但效果从来都不太好
and they have always not worked out well
因为这是一种全新的运营模式
because it's a different, very different expertise.
称网飞为视频订阅行业的"沃尔玛"
AT&T首席执行官向新对手网飞出击
AT&T尤为跃跃欲试的原因在于
The reason AT&T is particularly interested
他们或许可以利用
is because they might be able to use
自己对线路的所有权 和人们说
their ownership over the pipe to say,
迈克尔·史密斯
《流媒体 共享与盗窃》的合著作者
"比起网飞的服务 我的流媒体服务
"You can get lower-cost access to my streaming service
网飞订阅人数对比美国主要有线电视运营商
更便宜
than you could to Netflix
因为如果你订阅网飞
because with Netflix,
你还得另交网费
you're gonna have to pay for your data,
而如果你订阅我的服务
whereas with my service,
我将免收网费"
"I'm gonna give you the data for free."
亚马逊最令网飞忌惮不已
The one company that always terrified Netflix is Amazon
研究称网飞和亚马逊会将原创视频数翻倍
即将上线的直接面向消费者的服务
将带给流媒体巨头日益激烈的竞争
脸书 油管 苹果 DC宇宙及迪士尼
因为亚马逊和另几个公♥司♥一样
because Amazon, like a few other companies,
米奇·洛
网飞前业务发展副总裁
可以靠卖♥♥狗粮和烧烤架之类的生意
can subsidize content through selling dog food
来弥补原创内容的不足
and barbecues and things like that.
市场份额 年份
网飞 迪士尼 康卡斯特 福克斯 CBS电视网 特许通讯 华纳
网飞有几个独特的优势 是吧
Netflix has a couple of unique advantages, right?
其一 他们领先于行业
One is they have this headstart,
不仅获得了客户群 还在原创内容上
both acquiring the customers and they've got a headstart
领先一步
on creating their own unique content.
他们成功用影视资源吸引了客户群
They're able to use the content to attract customers
有了《蒙上你的眼》和《黑镜 潘达斯奈基》
网飞在电影业风生水起
然后用客户群吸引了创造新的影视资源的
and use the customers to attract great creators
网飞手握全球互联网下游15%的流量
杰出的影视创作人
who wanna make content.
我认为大约有六家大型公♥司♥
I think there's gonna be six or so big players
比如亚马逊 Hulu 迪士尼 网飞
like Amazon, Hulu, Disney, Netflix,
还有成百上千个小公♥司♥
and then hundreds of niche players
迪士尼还是网飞 有多少订阅者愿意换订阅平台
面向不同需求的客户群
that cater to every different choice out there.
斯皮尔伯格质疑网飞作品参选奥斯卡的资格
问题在于 观众应该在影院看呢
I don't know, it's that whole thing of theater
还是在自家的电子设备上看
versus seeing it on your television.
凯文·科斯纳
演员
只要有人看 我就挺高兴的
I'm glad if people see it.
伍迪·哈里森
演员
我不太在乎形式
I don't care so much in what format.
我觉得这是人们年轻时就会明白的道理
Well, I think that's something you learn early in life.
电影是全世界的
Movies are for the world.
现在我拍每部电影 心里都清楚
And I never make a movie without knowing now
全球的观众都会看到它
it is gonna travel the world.
我只是希望网飞与其他人之间
I just hope the discussion between Netflix
阿方索·卡隆
导演
有关在影院还是在家看的讨论应该结束了
and platforms in general and theatrical should be over.
网飞在遭学院抵♥制♥和
斯蒂芬·斯皮尔伯格对奥斯卡规则改变施压后
予以反击
我认为那些人应该团结起来
I think that those guys should get together and just realize
应该意识到无论他们讨论的目的是什么
that whatever they are doing with discussion
都对电影院不利
is hurting cinema.
他们联合起来 可以让影视业更上一层楼
They both together, they can elevate cinema.
更重要的是
And more important,
他们可以让影视业变得多样化
they can create that diversity in cinema.
我想我们的募资团队给网飞的资金
I think the legacy our founding team gave Netflix
吉姆·库克
曾就职于网飞财务运营部
为网飞的创造性革新打下了坚固的基础
was building a fantastic foundation of creative innovation.
当一家公♥司♥的名字被人们当动词用
When your company becomes a verb,
鲍里斯·德鲁特曼
网飞前网络工程师
就意味着这家公♥司♥成功了
that means you achieved success.
所以 当人们开始说"网飞它"时
So, when people started saying 'Netflixed it,'
我特别特别高兴
it felt really, really great.
发展过程中的某些成果
There were proof points along the way
史蒂夫·斯瓦西
曾就职于网飞企业通讯部
让我们知道我们在
that we knew that we were doing our job
让网飞成为流行文化的一部分
of embedding Netflix in popular culture,
让网飞在美国家喻户晓
making Netflix a household name in America.
这要追溯到革新人们的生活习惯
It goes back to disrupting an old way of doing things
埃里希·齐格勒
网飞前市场总监
给人们带来更好的观影体验
and making people's movie experience better.
现在回头想想我当初决定加入
And to be part of that is something that I look back on
会觉得 "真是酷毙了"
and say, "Yeah, that's pretty cool."
寥寥几人却勇于一试
I'm incredibly proud of the fact
克里斯蒂娜·基什
网飞前销♥售♥副主监
让我觉得特别骄傲
that this tiny group of people took a chance.
我坚信我们在最初
I trust that the things that we established
定下的宗旨
at the very beginning,
这个行业最重要的基石是
that the fundamentally important thing about this business
为大家提供他们所喜爱的娱乐服务
was provide entertainment that people love,
如果我们能坚持做这件事
that if you can just keep on doing that,
只要人们还喜欢娱乐
that as long as people like consuming entertainment,