超级工厂：宜家家居（2009）

它是当代的家居装潢的
Contemporaneity furniture and home decor
终极设计工厂
at the ultimate design factory.
我们想为大多数人创造
We want to create the better everyday life, like...
更美好的日常生活
for the many people.
它是全球家具自动化生产帝国
State of the auto-production all over the world.
我们乐于尝试新的想法
We always encouraged to try new ideas
探究其效果如何
and see if they worked.
它还拥有全球性的营销网络
And a global distribution network.
营销中心
这一切造就了世界上最大的家具零售商
All to create the world's largest furniture retailer.
宜家的设计 着眼全球
When we thinking IKEA, we are thinking about the entire world,
我们拥有全球化的视角
we're thinking globally.
为了满足全世界的需求 我们需要一个
To match global demand with state of auto-manufactory
自动化超级工厂
takes a mega factory.
宜家: 超级工厂
Mega factories
经典与时尚并存 价格合理公道
Classic, modern, and affordable.
所谓宜家 正是宜室宜家
IKEA is a home staple.
让每个角落彰显设计师们的独特匠心
inspiring designer vision for any space in your home.
每年超过五亿顾客光顾宜家各大门店
Over 500 million customers visit an IKEA store each year,
使其成为家装设计的终极目的地
making it the ultimate design destination.
宜家的理念很简单
The idea is simple,
为客户提供美观实用 质量卓越的家具
to provide beautiful, functional and quality furniture
而且 让每位顾客都负担得起
at affordable price to the everyday customer.
我认为将顾客的梦想展示出来非常重要
I think it's important to show the customer the dreams.
阿姆霍特店长:玛丽
我们可以帮助顾客梦想成真
we can help them to organize it at all.
通过其完美而明确
Fantastic and clear functionality.
人性化的功能
and we fit human.
瑞典 设计经理:拉尔斯·德纳
契合大家的需求
there is some person behind them
这就是宜家的运营模式
that's the IKEA program.
在三十六个国家拥有近三百家门市
With almost 300 stores in 36 countries,
宜家是世界上最大的家具制♥造♥商
IKEA is the world's largest furniture maker.
为实现全球配送 同时保证质量
To pull off a highly efficient framework
这样的高效率框架
of global delivery and universal quality,
需要对从设计到销♥售♥的
requires a strategy that controls every step of production.
每一个环节进行战略性操控
From design idea to in store sales
这就是全球性的终极工厂
It's the ultimate global factory,
坚持共同的设计理念
united and single design concept,
拥有四十二个配送中心
with the network of 42 distribution centers,
近三百家门市
nearly 300 stores,
超过一千家供应厂商
and over 1000 suppliers.
只有这样的超级工厂才能构建起
To create a 10 thousand item product line,
产量一万件的生产线
it takes mega factories.
超级工厂由位于欧洲的五个工厂组成
Including 5 huge facilities across Europe.
波兰的贝涅克
The ZBASZYNEK in Poland is home
是该公♥司♥最大的木材再生产基地
to the company's largest wood reproduction bar.

在这里工作人员每年生产
Here associates create 30 million tables, desks
三千万只餐桌 书桌或衣柜
or wardrobes each year.
在邻近的瑙斯克
In nearby NOWE SKALMIERZYCE
供应商每天生产三千件组件
one supplier builds 3000 apposed pieces daily.
在瑞典南部
And in southern Sweden
经典重现生机
classics come to life
阿姆霍特 这里是宜家的诞生地
ALMHULT, is the company's birthplace
以及产品研发中心
and product development headquarters.
所有产品的原型都诞生于此
Here the prototype for every product is born.
同时也是橱柜产品的自动化生产基地
And state of auto facility produces kitchen cabinetry.
在邻近的凯斯妥
In nearby KATTILSTORP
主要生产该公♥司♥标志性的书柜
manufactores the company's signature bookcase.
但一切都要追溯到瑞典的郝斯弗
But it all starts in HULTSFRED Sweden.
宜家旗下的全自动
at the state of the art
刨花板压制厂就坐落在这个艺术中心
fully automated partical board mill.
大型滚轮将当地可持续林场中伐得的云杉
The process begins when large rolling wheels
送入巨型碎木机
pull spruce trees harvested from local sustainable forest
生产流程自此开始
into a massive chipper.
碎木机的飞轮将木材粉碎成木片
Here rotating blade smashes the timber into wood chips.
下一个原料是松树锯末
The next ingredient is powdery pine sawdust,
它由上等的木屑制成
made up of fine wood particles
每天都有十二万五千立方米木屑
HULTSFRED receives 125 thousand cubic meter of
送至郝斯弗
sawdust everyday.
接下来上场的是巨型烘干机
Next up is the mega dryer.
这台滚筒式烘干机
Inside this rotating draw
每小时可以处理
over 40 thousand kilograms of sawdust and
四万公斤木屑及木片
woodchips rotate every hour.
在450摄氏度的高温下进行烘烤
At a scorching 450 degree Celsius
除净其中的水分
sucking out the moisture.
木料干燥过后
Once the wood particals are dry,
摇动筛会将不合格的薄木片
shaken machine separate unwanted thin flaky
从中分离出去
wood chips from the mixture.
这一流程确保了刨花板的高质量
This ensures a strong quality partical board.
在胶合剂配制车间
In the glue kitchen,
机器制♥造♥出三种化学物质
machines make three chemical components.
合成尿素
Synthetical urea,
合成氨
ammonia,
以及快固剂水溶液
and water with a fast hardener
混合成为终极胶黏剂
to make the ultimate sticky glue resin.
下一道工序由传输机 管道和斜槽构成
The next work of conveyer, pipes and chute
它们将云杉及松木混合物传送入施胶机
delivers the spruce and pine mixture to the glue blender.
在木屑混合物表面涂装上胶层
Here resin coats the wood mix,
此道工序将提高合成木板的强度
which will make the partical mboard more durable and
以及防水性
water-resistant.
接下来是预压流水线
Next is the pre-press line.
传送带将潮湿的混合板材
steel rollers press the wet mixture
压成约五十毫米的厚木板
into almost 50 millimetre thick board.
紧接着将其送至主压制生产线
Immdiately, rollars move the board to the main press line.
此工序通过384个压力气缸
Here 384 press cylinders
释放高温空气
exphale fresh and hot air
将木板温度提升至超过200摄氏度
warming the woodmixture to over 200 degree Celsius
达到固化胶合剂以及塑型木板的目的
hardening the glue and trapping the borad structure.
在流水线的末端
At the end of the line,
大型的钢带对混合物板坯
a massive steel belt press the wooden glue particles
进行进一步冲压
even closer together,
形成高密度高♥强♥度的刨花板
forming a dense strong particle board.
下一道工序
Next, the wood sheets
木板将进入大型"摩天轮"进行回温
wheels into the numerous ferris wheel contraction
在郝斯弗 它被称为"冷却轮"
known at HULTSFRED as the cooling wheels.
每个缓慢旋转着的巨型冷却翻板机
The giant cooling wheels
可以夹持九十块木板
hold 90 boards each and turn slowly,
将木板的温度从176摄氏度
taking the pieces down from 176 degree Celsius
降至60摄氏度
to 60 degrees.
这些就是最终的刨花板成品
The pieces now look like the ultimate partical board.
高密度 高♥强♥度
dense and strong
但是很轻
but light weight.
这些木板将被运送至
The borads are shiped out to
斯堪的纳维亚的众多供货商处
a dozens suppliers in Scandinavian
并成为构成绝大多数
and will become the backbone
宜家产品的主干材料
for multitude of IKEA products,
比如这个书架
like this bookcase,
宜家的畅销品之一
a best-seller.
渊源流长的宜家历史起源于斯马兰
IKEA story runs deep in Smuland
它位于瑞典的南部
a southern region in Sweden.
1943年 年仅十七岁的
Here in 1943, at the age of 17,
英瓦尔·坎普拉德开始在这里经营
Ingvar Kamprad, sold products including
火柴盒钢笔以及其他小家具
match boxes, pens and small furniture.
他把公♥司♥命名为宜家
He named the company IKEA,
由他的姓名以及童年生活的
using the letters from his first, last names
农场和村庄名字的首字母构成
and the farm and village where he spent his childhood.
他主要通过自行车进行配送
He made his deliveries with the bicycle.
后来换成了当地的送奶车
Later, he back his runs with the local milk trunk.
这样的营销手段和配送方式都非常高效
His selling and delivering approach was so efficient,
这使之能保持价格低廉