救援高手（2013）

我叫Nathan Fielder
My name is Nathan Fielder,
毕业于加拿大最顶尖的商学院之一
and I graduated from one of Canada's top business schools
并且成绩优异
with really good grades.
如今 我运用我的学识
Now I'm using my knowledge
来帮助挣扎求生的小企业主
to help struggling small business owners
在这个竞争激烈的世界里获得成功
make it in this competitive world.
这
This...
就是救援高手
is Nathan for You.
Alen Harikian是斯皮斯电视之家的店主
Alen Harikian is the owner of Speers TV,
一家开在南帕萨迪纳的电子产品商店
a South-Pasadena electronics store
这家店已经在这里开了超过六十年了
that's been operating in the neighborhood for over 60 years.
但是自从这儿入驻了一家大型的百思买♥♥
But ever since a massive Best Buy moved in
正好开在他的小商♥铺♥附近
just minutes away from his tiny shop,
他发现自己产品的价格根本不可能压到那么低
he's been finding it impossible to keep up with their aggressive pricing.
他们的销量太夸张了
Their sales are ridiculous.
我怎么可能比得过他们
I mean, there's no way that I can compete.
如果这种情况继续下去
And if it keeps up,
斯皮斯电视之家就只能关门大吉了
Speers TV is at risk of going extinct.
所以我去拜访了Alen
So I paid Alen a visit
把我大胆的想法告诉他 教他对抗最大的竞争对手
with an ambitious solution to undercut his biggest competitor.
你了解百思买♥♥的对价规定吗
Are you familiar with the Best Buy price-match policy?
了解 非常可怕
Yeah. It's horrible.
这对小本生意来说非常不利
I mean, it's bad for small business.
Alen很难与百思买♥♥竞争的主要原因之一
One of the main reasons Alen has such a hard time competing with Best Buy
就是他们可怕的对价规定
is because of their aggressive price-match policy,
他们保证自家价格不会高出当地其他商店
which guarantees they will match the price of any local competitor,
以免斯皮斯这样的商店把价格压得更低
preventing stores like Speers from underselling them,
但是如果Alen把价格压到谷底
but if Alen dropped his prices so low
以至于他的电视几乎可以白拿
to make his TVs virtually free,
那么根据百思买♥♥自己的规定
according to Best Buy's own policy,
他们的电视就不能高出这个价
they would have to match that price, too,
这就给了Alen一小段时间
giving Alen a short window of time
让他可以用一美元的价格买♥♥空百思买♥♥的库存
where he could buy up all their inventory for $1
然后将那些电视以任意价格重新卖♥♥出
and then resell those TVs for any price he wants
以获得巨大利润
to make a huge profit.
计划就是用百思买♥♥的对价规定来对付他们
The plan, use Best Buy's price-match policy against them
让斯皮斯店获得无限♥量♥的一美元电视
to get Speers an endless supply of $1 TVs.
嗯
Um...
这个主意很棒
It's a great idea.
可能需要耗费一点精力和时间
It might take a little bit of work and time to do.
行啊
Okay.
你最近有别的事要忙吗
Do you have a lot going on right now?
不 确实没什么事 没有
No, I honestly don't. No.
所以你现在也不需要照顾家里人之类的吗
So you don't have commitments at home or anything right now?
恋爱方面呢
Relationship stuff?
我是单身 没对象
I'm not in a relationship, no.
我也单着呢 所以
I'm not in a relationship either, so...
哦
Oh.
所以我们俩都能专注这一件事 全心全意
We can both work on this, you know, full-time.
好啊 没问题 很好
Okay. All right. That's fine.
经过一些后续的探讨
After a bit more discussion,
Alen同意了我的提议
Alen was on board to move forward
决定将一款三星高端高清电视降价至
with dropping the price on one of his premium Samsung HD TV models
仅仅一美元一台
to just $1 apiece,
但是新的折扣价格一旦生效
but once the new discounted price went into effect,
人们就会蜂拥到斯皮斯来购买♥♥商品
people would be flocking to Speers to get the deal.
因为不能让这些淘便宜货的人
So to help dissuade these bargain hunters
一下买♥♥光Alen的一美元电视
from buying up all of Alen's dollar TVs,
我制定了严格的着装要求
I implemented a strict dress code,
要求消费者们必须身着礼服才能进入商店
requiring customers to wear formal attire just to enter the store.
接着我将所有的一美元电视都转移到了
I then had all the dollar TVs moved to an area
商店后方的一片区域
at the back of the store
然后在这片区域周围建了一堵新墙
and had a new wall constructed to surround this area
想要进入这片区域
that could only be entered
必须通过一扇半米高的小门
through a tiny, two-foot-tall door.
最后 在门与电视之间
Finally, in between the door and the TVs,
我放了一只活的鳄鱼
I added a live alligator,
希望能够逼迫走到这一步的消费者
which would hopefully force customers who made it this far
重新考虑他们的决定
to reconsider their decision
不要贪这次大便宜
to take advantage of the great offer.
我们的预防措施到位后
With our preventative measures in place,
我现在可以着手帮Alen搞到电视了
I could now prepare to get Alen his TVs.
根据百思买♥♥的规定
According to Best Buy's policy,
一位消费者限购一件经过对价的商品
price-matches are restricted to one item per customer,
因此 为了帮Alen拿到更多电视
so to maximize the number of TVs I could get Alen,
我在Craigslist网站上放了则广♥告♥
I put an ad on Craigslist
想要招募人员来帮忙做采购
to recruit a team of people to help make the purchases,
那周晚些时候 我面试了回复广♥告♥的人
and later that week, I met with those who responded
想看看他们是不是合适的人选
to see if they were right for the task.
所以这份工作需要你去买♥♥东西
So this job involves buying things.
好
Okay.
你擅长买♥♥东西吗
Are you good at buying things?
嗯 可以这么说
Um, I would say so.
你说的买♥♥东西是什么意思
Like, what do you mean by buying things?
就是 进店然后买♥♥点东西
Like, going into a store and buying something.
当然没问题
Yeah.
好的 太棒了
All right. Great.
六位应聘者似乎都能够胜任这份工作
All six applicants seemed qualified for the job,
所以我打印了一些传♥单♥
so after printing out some flyers
把它们发到了商店周围
and distributing them throughout the neighborhood,
终于准备好让Alen的一美元电视亮相了
it was finally time for Alen to offer his $1 prices to the world.
在促销活动开始前一大早
On the morning of the big promotion,
门口就已经聚集了不少贪便宜的买♥♥家
the deal vultures were already circling out front,
这就意味着我们必须快点行动
and that meant we had to move quick,
于是我在商店后门和采购团碰了面
so I met my team of buyers out back
给了他们每人一美元去买♥♥电视
and gave them each the dollar they'd need to buy the TVs
将他们送上了一辆开往百思买♥♥的面包车
and then sent them off in a van to Best Buy.
同时 我回到斯皮斯去帮Alen的忙
Meanwhile, I hung back at Speers to help Alen
确保没有人敢动他的电视
ensure his inventory remained untouched.
嘿 - 嗨
Hey. - Hi.
你看起来不错 - 谢谢
You look good. - Thank you.
你也是 - 多谢
You too. - Thanks.
随后Alen打开了正门
And once Alen unlocked the front door,
我们就正式开始营业了
we were officially open for business.
哇 真不错 - 有什么需要我帮忙的吗 还是
Wow, this is nice. - Can I help you, or...
我们是来
We're here to--
买♥♥打折电视的
for the TV deals.
只是你们要知道 我们有一套严格的着装标准
Just so you guys know, we do have a strict dress code,
你们能看到贴在墙上的 所以
as you can see on the wall, so...
哇 - 广♥告♥上并没有说着装标准的事情
Wow. - There's no advertising about the dress code.
是的 - 没错
Yeah. - Yeah.
那是 - 就在我们店正门这贴着呢
That's-- - I mean, it's right in the front of our store
每个人都能看到 - 是 但是不在
for everyone to see. - Yeah, but that doesn't--
这贴在室内 - 就在店门这里啊
It's inside. - This is the front.
可它在室内 我们都在外面等着
It's inside. We were waiting out there.
我们是在商店门口等着的
We were waiting in the front of the store.
我知道有些人可能会有点失望
I knew some people might be a bit frustrated,
所以我给他们列出了附近的晚礼服租赁商店
so I offered up a list of tuxedo rental stores in the area
表明斯皮斯商店非常感谢他们的光顾
to show them that Speers did value their business.
老实说 你们人看起来都挺不错的
Honestly, you seem like very nice people,
我也想让你们进来
and I'd love to let you in, but I think
可是这样会对其他消费者不公平
doing so would be unfair to the customers that,
就是 那些穿着体面的消费者
you know, chose to dress...decent.
什么鬼
What the...
我在斯皮斯这边的计划顺利进行着
My plan on the Speers TV side was working,
开门营业的三十分钟内
as 30 minutes after opening,
没有人成功买♥♥到一美元电视
exactly 0 of his $1 televisions had been purchased.
同时 采购团那边的计划也在进行中
Meanwhile, everything was on track with my buyers
他们刚刚到达百思买♥♥
as they were just now arriving at Best Buy,
但是出乎我意料的是 居然有个买♥♥家回来了
but then, to my surprise, a customer actually returned