剧集 | 救援高手（2013） | 导航列表
My name is Nathan Fielder,
and I graduated from one of Canada's top business schools
with really good grades.
Now I'm using my knowledge
to help struggling small business owners
make it in this competitive world.
is Nathan for You.
Alen Harikian is the owner of Speers TV,
a South-Pasadena electronics store
that's been operating in the neighborhood for over 60 years.
But ever since a massive Best Buy moved in
just minutes away from his tiny shop,
he's been finding it impossible to keep up with their aggressive pricing.
Their sales are ridiculous.
I mean, there's no way that I can compete.
And if it keeps up,
Speers TV is at risk of going extinct.
So I paid Alen a visit
with an ambitious solution to undercut his biggest competitor.
Are you familiar with the Best Buy price-match policy?
Yeah. It's horrible.
I mean, it's bad for small business.
One of the main reasons Alen has such a hard time competing with Best Buy
is because of their aggressive price-match policy,
which guarantees they will match the price of any local competitor,
preventing stores like Speers from underselling them,
but if Alen dropped his prices so low
to make his TVs virtually free,
according to Best Buy's own policy,
they would have to match that price, too,
giving Alen a short window of time
where he could buy up all their inventory for $1
and then resell those TVs for any price he wants
to make a huge profit.
The plan, use Best Buy's price-match policy against them
to get Speers an endless supply of $1 TVs.
It's a great idea.
It might take a little bit of work and time to do.
Do you have a lot going on right now?
不 确实没什么事 没有
No, I honestly don't. No.
So you don't have commitments at home or anything right now?
I'm not in a relationship, no.
I'm not in a relationship either, so...
We can both work on this, you know, full-time.
好啊 没问题 很好
Okay. All right. That's fine.
After a bit more discussion,
Alen was on board to move forward
with dropping the price on one of his premium Samsung HD TV models
to just $1 apiece,
but once the new discounted price went into effect,
people would be flocking to Speers to get the deal.
So to help dissuade these bargain hunters
from buying up all of Alen's dollar TVs,
I implemented a strict dress code,
requiring customers to wear formal attire just to enter the store.
I then had all the dollar TVs moved to an area
at the back of the store
and had a new wall constructed to surround this area
that could only be entered
through a tiny, two-foot-tall door.
Finally, in between the door and the TVs,
I added a live alligator,
which would hopefully force customers who made it this far
to reconsider their decision
to take advantage of the great offer.
With our preventative measures in place,
I could now prepare to get Alen his TVs.
According to Best Buy's policy,
price-matches are restricted to one item per customer,
so to maximize the number of TVs I could get Alen,
I put an ad on Craigslist
to recruit a team of people to help make the purchases,
and later that week, I met with those who responded
to see if they were right for the task.
So this job involves buying things.
Are you good at buying things?
Um, I would say so.
Like, what do you mean by buying things?
Like, going into a store and buying something.
All right. Great.
All six applicants seemed qualified for the job,
so after printing out some flyers
and distributing them throughout the neighborhood,
it was finally time for Alen to offer his $1 prices to the world.
On the morning of the big promotion,
the deal vultures were already circling out front,
and that meant we had to move quick,
so I met my team of buyers out back
and gave them each the dollar they'd need to buy the TVs
and then sent them off in a van to Best Buy.
Meanwhile, I hung back at Speers to help Alen
ensure his inventory remained untouched.
嘿 - 嗨
Hey. - Hi.
你看起来不错 - 谢谢
You look good. - Thank you.
你也是 - 多谢
You too. - Thanks.
And once Alen unlocked the front door,
we were officially open for business.
哇 真不错 - 有什么需要我帮忙的吗 还是
Wow, this is nice. - Can I help you, or...
We're here to--
for the TV deals.
Just so you guys know, we do have a strict dress code,
as you can see on the wall, so...
哇 - 广♥告♥上并没有说着装标准的事情
Wow. - There's no advertising about the dress code.
是的 - 没错
Yeah. - Yeah.
那是 - 就在我们店正门这贴着呢
That's-- - I mean, it's right in the front of our store
每个人都能看到 - 是 但是不在
for everyone to see. - Yeah, but that doesn't--
这贴在室内 - 就在店门这里啊
It's inside. - This is the front.
It's inside. We were waiting out there.
We were waiting in the front of the store.
I knew some people might be a bit frustrated,
so I offered up a list of tuxedo rental stores in the area
to show them that Speers did value their business.
Honestly, you seem like very nice people,
and I'd love to let you in, but I think
doing so would be unfair to the customers that,
you know, chose to dress...decent.
My plan on the Speers TV side was working,
as 30 minutes after opening,
exactly 0 of his $1 televisions had been purchased.
Meanwhile, everything was on track with my buyers
as they were just now arriving at Best Buy,
but then, to my surprise, a customer actually returned
剧集 | 救援高手（2013） | 导航列表